Peacock Group 2025 Year in Review: Innovation, Integration and Impact
2025 was a year that asked a lot of Australian and New Zealand businesses. Demand shifted, supply chains tightened and customers sought more agility than ever. We felt those pressures early, but the challenges of the first half ultimately made the achievements of the second half even more significant. By year’s end, we had strengthened our position across print, labelling, packaging, mobility and track-and-trace solutions, delivering measurable impact for organisations in healthcare, retail, FMCG, wine and spirits and beyond.
Peacock Prime Products Division (PPD) also enjoyed a strong year, earning recognition for several award-winning designs – including one for the shimmering Bella Spritz label, taking home a Flexible Packaging & Label Manufacturers Association (FPLMA) Print Award. These wins reinforced our creative leadership and highlighted the value of pairing bold design with high-quality digital and flexographic print.
This year proved that Peacock Bros., AMR Hewitts PrintPackaging, insignia and Peacock Bros. New Zealand (PBNZ) are strongest when we move forward together. Each business played a distinct role, but the impact came from how those capabilities connected. Our achievements were also underpinned by close partnerships with customers, suppliers and technology specialists, reflecting a deeply collaborative approach.
Peacock Group Managing Director Ryan McGrath said 2025 proved to be a defining year for the Group, marked by stronger integration, scale and a clear path forward. "2025 was a pivotal year for the group. We delivered meaningful impact despite a challenging start to the year, marked by strong integration, major project wins and impressive scale across Peacock Bros., insignia and AMR. With advancements in RFID and digital print, and plans to consolidate into a purpose-built site, we enter 2026 more unified, capable, and future-ready than ever."
Where We Made Our Mark in 2025
This year’s achievements showed up most clearly in the day-to-day operations of our customers, across hospitals, warehouses, production lines and retail environments. Across the Group, we supported customers in practical, measurable ways:
- Healthcare organisations benefited from digitised workflows, mobility upgrades and infrastructure improvements that increased speed, accuracy and visibility.
- Retailers and FMCG brands gained greater agility through shorter, faster print and packaging runs.
- Logistics and industrial customers strengthened track-and-trace, coding and wireless capabilities to improve asset visibility, compliance and operational resilience.
- Supporting customers in navigating regulatory requirements for the transition of traditional linear barcodes to 2D codes such as Data Matrix with GS1 Digital Link before the Sunrise 2027 milestone date.
The scale of activity across the Group was significant. In 2025 alone, we converted tens of millions of lineal metres of material, shipped thousands of tonnes of product and printed billions of unique codes to support traceability and compliance across thousands of customer sites.
insignia alone printed over 11 billion codes, reflecting manufacturing's continued focus on traceability, regulatory compliance, safety and recalls, anti-counterfeiting, and inventory management.
In New Zealand, we strengthened our position as a trusted technology partner through several major milestones, including a long-term strategic partnership that formalised PBNZ as a preferred supplier, service provider and trusted advisor for a major primary industry organisation. The team also successfully deployed a complete wireless infrastructure across two warehouse environments, marking a first-of-its-kind project for the local business and adding proven capability to our broader solution offering.
2025 was also a year to recognise our people. Across Peacock Bros., AMR, insignia and PBNZ, team members marked service milestones ranging from four years through to 35 years, reflecting the depth of experience, loyalty and capability across our business.
AMR: Packaging Growth at Scale
For AMR, 2025 was a year of growth and momentum. The business produced hundreds of millions of cartons, delivering complex folding carton and premium packaging projects across FMCG, personal care, luxury and pharmaceutical segments.
Standout work included large-scale promotional packaging and high-end multi-level carton designs that combined technical precision with premium embellishments. To support rising demand, AMR transitioned from a two-shift operation to a 24-hour production model, increasing throughput while maintaining short lead times for customers.
The folding carton and packaging market remained one of the healthiest it has been in recent years, and AMR’s investment in capability and capacity positioned the business strongly heading into 2026.
Product Developments and Trends Shaping 2025
Several technology and market trends gathered pace across the Group in 2025. RFID continued to attract strong interest, with customers increasingly focused on real-time tracking, accuracy and asset visibility. Our track-and-trace software continued to mature, with major pilots planned for 2026 to further enhance the operation for our clients and expand the tracking platform.
From insignia’s perspective, the accelerating transition to 2D codes and a growing emphasis on sustainability stood out as defining trends. In New Zealand, demand for linerless printing solutions reflected similar sustainability priorities, while customers continued to navigate an uneven market by adjusting production models and workforce structures.
Across both regions, digital printing continued to evolve in response to customer demand for shorter, more frequent print runs, reduced waste and faster turnaround.
Building for the Future
Looking ahead to 2026, we will begin consolidating multiple plants into a single new “super site,” creating a unified hub for production, design, technology and logistics. Across the Group, new customer wins, planned site moves, equipment upgrades and continued investment in infrastructure and software are already underway.
In New Zealand, the focus remains on expanding solution capability, deepening partnerships and closely tracking emerging technologies such as AI-driven tools and next-generation RFID and device platforms.